AMPM
Part Twomgis

Toomgis is ampm's loveable snack giant and your convenience store wingman. Toomgis launched in 2017 with a campaign that introduced him to the world of snack-loving-gas-station-goers, and, well...stoners.

For the followup campaign, we were challenged to: 1) introduce ampm's new proprietary beverages and healthier products, like veggie snacks and salads; and 2) give viewers some backstory on this bizarro character, allowing him to be further understood and beloved. Our solution: have Toomgis learn about both himself and the new products alongside the viewer. (He still has some learning to do.)