HALO PET FOOD
The Proof is in the Poop
Most pet food brands talk about their 'meaty' taste and how much your furball will love it. Halo could say that too – but it also has an actual, scientifically-provable advantage: superior digestibility. So to get this relatively unknown brand to stand out in a crowded category with a very limited budget, we went a...different...way.
Meet Poopsie, the world's first spokes-turd. Encouraging dog owners to see their pets' cute, compact poop as marker of good digestion.
It went semi-viral, at least amongst the 6 to 10 year old demo.
